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DISPLAY ADS

​​​Background Info

Flock Freight’s patented technology finds and fills trucks’ empty spaces then puts freight on the most efficient routes.

 

By helping drivers deliver more goods on time with far less damage, with Flock, drivers earn up to 20% more per load than traditional shipping methods.

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Challenge

Simplify nuanced value propositions addressing common freight pain points into engaging, extremely short copy to entice potential customers to learn more

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Solution

Using empathy and customer personas, I established Flock Freight as a company who truly understands—and solves—their customers' struggles.

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I implemented brevity and wit to succinctly define the pain points & solutions in an intriguing way.

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Details about ad language

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Freight that finds you.

​Pain point: Drivers waste a lot of time searching for even loads to move, let alone high-paying ones that work with their locations and schedules.

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Value Prop: With Flock, drivers get instant, personalized alerts on available shipments, so they stop wasting time searching for loads and never miss their preferred shipments.

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Fuller trucks. Fuller wallets.

Pain point: Most trucks on the road move half full, meaning that drivers aren't making as much money per haul as they could be.

 

Value prop: Flock Freight's technology fills drivers trucks with multiple shipments. By moving multiple shipments in one haul, drivers earn more money per delivery compared to only moving one shipment per haul.

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Direct routes --> Direct income & Routes done right.

Pain point: Most freight doesn't fill a truck on its own, so it gets combined with other small shipments. These shipments then stop at freight terminals, where they are unloaded and reloaded to a different truck that will take them to their destinations. Terminals not only slow trucks down but unloading and reloading creates a much higher risk for damage, and drivers/carriers end up paying for these delays and damages—losing income.

 

Value prop: Flock's technology eliminates the need for drivers to stop at slow, damage-prone terminals, meaning drivers don’t experience—and subsequently lose money from—damage & late deliveries. 

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