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NEWSLETTER ARTICLE + EMAIL + ONE-PAGER

​​​Challenge

  • Get more people to the website & to subscribe to the monthly newsletter, The Haul​​

  • Build a LinkedIn following to attract more people to the website

  • Solidify Flock Freight as an industry thought leader

  • Provide sales team with content to share with prospects

​

​

Solution

Each month, Flock Freight released a newsletter with current happenings in the freight market. 

 

To spread the content over multiple channels, each month I wrote:

  • 1 'market insights' blog article

  • 2 emails, one for each primary audience, each including the market insights article + two additional blogs related to those audiences

  • 1 LinkedIn article, including the market insights article and 2 blogs from the emails

  • 1 one-pager for the sales team to share with prospects that summarized the main points of each article

​

​

Notable outcomes​

  • One email with 8.5% CTR

  • LinkedIn Articles

    • 7,939 subscribers
    • 43.7% MoM subscriber growth

    • 49.8% view rate​​

    • 3.6% engagement rate

​

LinkedIn article headlines

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LinkedIn article clip

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Direct response email newsletter sign-ups

Website pop-ups, website footer banners, & email banner

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Email

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Sales-enablement one-pager

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