CHELSEA SENDGRAFF
copywriter & content specialist
NEWSLETTER ARTICLE + EMAIL + ONE-PAGER
​​​Challenge
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Get more people to the website & to subscribe to the monthly newsletter, The Haul​​
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Build a LinkedIn following to attract more people to the website
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Solidify Flock Freight as an industry thought leader
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Provide sales team with content to share with prospects
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Solution
Each month, Flock Freight released a newsletter with current happenings in the freight market.
To spread the content over multiple channels, each month I wrote:
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1 'market insights' blog article
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2 emails, one for each primary audience, each including the market insights article + two additional blogs related to those audiences
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1 LinkedIn article, including the market insights article and 2 blogs from the emails
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1 one-pager for the sales team to share with prospects that summarized the main points of each article
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Notable outcomes​
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One email with 8.5% CTR
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LinkedIn Articles
- 7,939 subscribers
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43.7% MoM subscriber growth
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49.8% view rate​​
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3.6% engagement rate
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LinkedIn article headlines
LinkedIn article clip
Direct response email newsletter sign-ups
Website pop-ups, website footer banners, & email banner