​​​Challenge

Write SEO-rich blogs to increase keyword footprint & measurable traffic to website over 6-12 months

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Solution

Transform creative brief into engaging, useful long-form articles by:

• referencing customer personas to determine content that speaks to customer interests and desires

• utilizing provided external links & finding additional resources to conduct research

• using natural language to incorporate 2-3 keywords into:

  • headers

  • body copy

  • meta descriptions

  • title tags

• employing critical thinking to suggest content structure adjustments, when applicable

• including anchor text links to related content on company's site to increase traffic to other pages

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Notable outcomes

Together with the Director of Content and another writer, I helped:​

• boost multiple #1 and top 10 SERP rankings

• increase SEO-related clicks >60% MoM over 6 months

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